Richa Jain, acquired a degree in bachelor of design, from the textile design dept at NIFT Delhi. Her talent was further recognized with the 'most creative designer' award in the year 2007. With years of experience in export-home furnishings, retail- apparel, crafts and design education and craft projects. Finally takes a plunge and starts an eponymous brand of bespoke home furnishings, apparel and accessories. Now an Entrepreneur, she draws from mystical architecture of Rajasthan, often playing abstract compositions against more colorful rhythms in her work. The idea it to change peoples perspective about crafts. Richa aims to provide youthful, modern adaptation of the traditional crafts breaking the preconceived notions of Indian crafts.